The importance of social media in continuing to grow on a daily basis. In this day and age, being fluent in the language of social media is essential for the growth and development of a company. Here are the top ten facts about social media:
Twitter has grown by more than 44% in the last year.
Twitter is currently the fastest growing social media platform. The micro-blogging site, is perfect for sharing information in easy to digest bite-sized portions. It is also unique in interactions between Twitter users can be one-way. So if you want to stay up on your favorite celebrity you can follow them without having them follow you.
6 billion hours of video are watched every month on YouTube.
An astonishing 6 billion hours of video are watched on YouTube every month. That is equivalent to 250,000,000 days. In less than a year, the number of hours of video watched on the site has increased by 50%. Every month YouTube posts statistics about the website on their official blog.
The fastest growing age demographic on Twitter are users 55 to 64 years-old.
Twitter isn’t only for young tech savvy people. The fastest growing age demographic on Twitter is currently individuals who are 55 to 64 years-old. This is a testament to how easy it is to pick up and use. For Twitter to be as popular as it is across a wide variety of demographics world-wide it needs to be user-friendly and useful. It has certainly accomplished both of these requirements.
Facebook has more than 1.1 billion monthly users.
Every single month 1.1 billion users use Facebook. This is equivalent to roughly to 15% of the entire world’s population. Of those 1.1 billion users, nearly 751 million of them access the site using their mobile device every month. As a result, the Facebook mobile platform generates nearly 30% of the company’s ad revenue.
YouTube reaches more adults aged 18 to 34 than any cable network on television.
Less than 20 years ago, when you wanted to watch a video you popped in a VHS tape into your VCR, or when it became available watched a DVD. Now, nearly anything you want to watch is available at your finger tips. It is available on your mobile phone, tablets, video games consoles, and your computer. The fact more 18 to 34 year-old people watch YouTube than any single cable network in television is a testament to the technology.
64% of LinkedIn users are located outside the United States.
The expanse of social media is quickly expanding beyond its traditional boundaries in the United States. In fact, the majority of LinkedIn users are not located within the United States. The valuable career-oriented social media site is quickly becoming the number one tool job recruiters use when searching for viable talent.
YouTube has over 1 billion unique monthly visitors.
Considering there are more than 1 billion unique monthly visitors and more than 6 billion hours worth of videos are watched every month, each visitor, on average watches 6 hours worth of video per month. Divide this out by weeks and each visitor watches 1.5 hours worth of video per week. With how busy people are in this day and age, that is quite an impressive number. Besides, sleeping, eating, and working, there aren’t many other things in life we average 6 hours a month doing.
Facebook has more than 665 million unique users who visit the site on a daily basis.
Of the 1.1 billion people who are active on Facebook every month, nearly half of them interact with the social media giant on a daily basis. Social media has become an integral part of our daily lives. We depend on it to solicit ideas and share thoughts. We keep in touch with our family and friends through it and network with new people.
Google + has 359 million active users on a monthly basis.
Although newer to the game than the other established social media sites, even Google + amazingly has more than 359 million active users on a monthly basis. It is also one of the fastest growing social media sites around. Based on studies, it appears Google + is used more as a professional social media site than than the family and friend oriented Facebook is. It is also easier to setup the concept of social circles with Google + to separate the different people you interact with.
Nearly 1/3 of the world’s population uses some form of social media.
All in all, social media engages nearly 1/3 of the Earth’s population and will likely grow as the availability of the internet and computing devices expands into less developed countries. By 2020 it is estimated that at least 1/2 of the people on Earth will be some form of social media presence. If none of the other facts and statistics impressed you, this one should. In order to stay competitive in the 21st century, companies will have to embrace social media and integrate it into the core of their marketing strategy. More and more jobs specifically tailored to social media are appearing every day. Nearly all tech companies have some sort of social media team whose entire job is to manage the company’s image on social media sites. Maintaining personal social media images is also becoming increasingly more important. A lot of employers look at potential candidates Facebook and Twitter profiles to make sure the image they project is consistent with what is portrayed on social media. The uses for social media are endless. Data analysis can be performed to figure out what people care about, what motivates them, what brands and companies they support, and ultimately how to motivate them into action.
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Featured Image: Flickr by ivanpw